ATHENA HEALTH
I was tasked with coming up with a visual language to incorporate the app icons into the scenes that we were designing for the pitch. The overall direction we were heading for was within a colorful editorial 3d realm.
ICONOGRAPHY
Knowing that the icons of the app will be breathing in 3d spaces, I thought of 3 ways of introducing icons into each scene. Each approach was explored with different colors and color combinations, and also with various layouts.
Client: Athena Health Role: Designer Software: C4D & Arnold, Illustrator Year: 2021
3 Different Approaches
In terms of how the icons could be visualized, I thought there could be 3 different approaches. One with 3d extruded shapes, the other with 3d shapes but with lines, and the last one with 2d icons on top of 3d shapes.
Below are the initial sketches of icons to see how these 3 approaches would look in 2d.
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