MIDAS
Our team was tasked with delivering an energetic piece that emphasizes the mechanics of a car. The main concept was to highlight the parts of a vehicle that Midas specializes in.
EVERYTHING.
Various rounds of designs were explored to bring out the spirit of Midas. The limited color palette of their brand colors was carried out throughout the design development phase.
Client: Midas Role: Designer Software: Cinema 4D & Adobe Year: 2021
Storyboards
As always, starting with storyboards!
Early Creative Development
A various exploration of lighting and shades of colors in toon shading!
Turn Around!
Just B/W
Shades of grey with B/W
Finalizing Design
:-)
